👋 Hello

👋 Hi

I’m Senyan Luo. I thrive on projects with ambiguity, where you have to be resourceful and think quick on your feet. Try, test, learn, repeat.

At Art of the Cart, I led a range of D2C, B2C, and B2B projects for clients across e-commerce, AI, and public education. My notable work includes Parfait, Winrate, Valley Vet Supply, ShopFront Design System, Phil & Sebastian Coffee, trüfrü, Bero, Wander Teach, and Pool Goods.

When I’m not designing, I’m usually out city-walking. I pick up inspiration from the space I'm in: the buildings, the objects I encounter, and the people I quietly observe. Outside of that, playing squash is my main competitive outlet, running by the Hudson keeps me sane, and reading keeps me curious.

I’m Senyan Luo. I thrive on projects with ambiguity, where you have to be resourceful and think quick on your feet. Try, test, learn, repeat.

At Art of the Cart, I led a range of D2C, B2C, and B2B projects for clients across e-commerce, AI, and public education. My notable work includes Parfait, Winrate, Valley Vet Supply, ShopFront Design System, Phil & Sebastian Coffee, trüfrü, Bero, Wander Teach, and Pool Goods.

When I’m not designing, I’m usually out city-walking. I pick up inspiration from the space I'm in: the buildings, the objects I encounter, and the people I quietly observe. Outside of that, playing squash is my main competitive outlet, running by the Hudson keeps me sane, and reading keeps me curious.

I’m Senyan Luo. I thrive on projects with ambiguity, where you have to be resourceful and think quick on your feet. Try, test, learn, repeat.

At Art of the Cart, I led a range of D2C, B2C, and B2B projects for clients across e-commerce, AI, and public education. My notable work includes Parfait, Winrate, Valley Vet Supply, ShopFront Design System, Phil & Sebastian Coffee, trüfrü, Bero, Wander Teach, and Pool Goods.

When I’m not designing, I’m usually out city-walking. I pick up inspiration from the space I'm in: the buildings, the objects I encounter, and the people I quietly observe. Outside of that, playing squash is my main competitive outlet, running by the Hudson keeps me sane, and reading keeps me curious.

👋

Recognition
Recognition
Recognition

Muse Design Awards

Muse Design Awards

Muse Design Awards

GOLD 2X

GOLD 2X

GOLD 2X

NY Product Design Awards

NY Product Design Awards

NY Product Design Awards

SILVER

SILVER

SILVER

Indigo Design Award

Indigo Design Award

Indigo Design Award

BRONZE

BRONZE

BRONZE

Parsons Provost’s scholarship

Parsons Provost’s scholarship

Parsons Provost’s scholarship

TOP 8%

TOP 8%

TOP 8%

Pepper Canyon Design-a-thon

Pepper Canyon Design-a-thon

Pepper Canyon Design-a-thon

SHORTLIST

SHORTLIST

SHORTLIST

Experience
Experience
Experience

Senior Product Designer, Art of the Cart

Senior Product Designer,

Art of the Cart

Senior Product Designer, Art of the Cart

Oct 2022 – OCT 2025

Leading end-to-end product design across studio projects—conducting user research, facilitating strategy workshops, and delivering user flows, wireframes, and high-fidelity prototypes. Notable projects include Parfait Wigs, Phil & Sebastian Coffee, Tru Fru, Malin+Goetz, Venus Fashion, and the ShopFront theme design kit.

Leading end-to-end product design across studio projects—conducting user research, facilitating strategy workshops, and delivering user flows, wireframes, and high-fidelity prototypes. Notable projects include Parfait Wigs, Phil & Sebastian Coffee, Tru Fru, Malin+Goetz, Venus Fashion, and the ShopFront theme design kit.

Leading end-to-end product design across studio projects—conducting user research, facilitating strategy workshops, and delivering user flows, wireframes, and high-fidelity prototypes. Notable projects include Parfait Wigs, Phil & Sebastian Coffee, Tru Fru, Malin+Goetz, Venus Fashion, and the ShopFront theme design kit.

Adjunct Faculty, Parsons School of Design

Adjunct Faculty,

Parsons School of Design

Adjunct Faculty, Parsons School of Design

Aug 2022 – Jan 2023

Taught weekly studio sessions in the Critical Computation Lab (CCLab), a graduate-level course introducing code as a creative tool for artists and designers. Delivered accessible instruction in p5.js, object-oriented programming, and front-end fundamentals (HTML, CSS, JavaScript) through a mix of technical demos, code critiques, and hands-on group activities.

Taught weekly studio sessions in the Critical Computation Lab (CCLab), a graduate-level course introducing code as a creative tool for artists and designers. Delivered accessible instruction in p5.js, object-oriented programming, and front-end fundamentals (HTML, CSS, JavaScript) through a mix of technical demos, code critiques, and hands-on group activities.

Taught weekly studio sessions in the Critical Computation Lab (CCLab), a graduate-level course introducing code as a creative tool for artists and designers. Delivered accessible instruction in p5.js, object-oriented programming, and front-end fundamentals (HTML, CSS, JavaScript) through a mix of technical demos, code critiques, and hands-on group activities.

Design Apprentice, Design Lab at UCSD

Design Apprentice,

Design Lab at UCSD

Design Apprentice, Design Lab at UCSD

Jul 2019 – Sep 2019

Design intern at the Design Lab, an interdisciplinary research center founded by Professor Emeritus Don Norman. Supported the Gut Instinct Project, a graduate thesis initiative developing an online citizen science experimentation platform. Contributed to user research and designed a new participant recruitment flow to streamline onboarding. Conducted interface testing to improve accessibility and engagement in large-scale behavioral studies.

Design intern at the Design Lab, an interdisciplinary research center founded by Professor Emeritus Don Norman. Supported the Gut Instinct Project, a graduate thesis initiative developing an online citizen science experimentation platform. Contributed to user research and designed a new participant recruitment flow to streamline onboarding. Conducted interface testing to improve accessibility and engagement in large-scale behavioral studies.

Design intern at the Design Lab, an interdisciplinary research center founded by Professor Emeritus Don Norman. Supported the Gut Instinct Project, a graduate thesis initiative developing an online citizen science experimentation platform. Contributed to user research and designed a new participant recruitment flow to streamline onboarding. Conducted interface testing to improve accessibility and engagement in large-scale behavioral studies.

Education
Education
Education

Parsons School of Design

Parsons School of Design

Parsons School of Design

Aug 2020 – May 2022

Aug 2020 – May 2022

Design and Technology (MFA)

Design and Technology (MFA)

Design and Technology (MFA)

UC San Diego

UC San Diego

UC San Diego

Aug 2016 – May 2020

Aug 2016 – May 2020

Cognitive Science - Interaction Design (B.S.)

Cognitive Science - Interaction Design (B.S.)

Cognitive Science - Interaction Design (B.S.)

The Summit Country Day School

The Summit Country Day School

The Summit Country Day School

Aug 2012 – May 2016

Aug 2012 – May 2016

First international student in the school’s history

First international student in the school’s history

First international student in the school’s history

This site is designed & built with ❤️ by me in Figma and Framer. Here are some awesome portfolios that have seriously influenced how I built my own. This isn't me endorsing everything about these sites - it's just my way of tipping my hat to the talented folks whose work helped shape my own digital space. Their uniqueness in an increasingly cookie-cutter internet reminded me that personal websites can still be refreshingly individual.

This site is designed & built with ❤️ by me in Figma and Framer. Here are some awesome portfolios that have seriously influenced how I built my own. This isn't me endorsing everything about these sites - it's just my way of tipping my hat to the talented folks whose work helped shape my own digital space. Their uniqueness in an increasingly cookie-cutter internet reminded me that personal websites can still be refreshingly individual.

SENYAN LUO © 2025

Last seen in New York City 🍎 The best way to contact me is through my Email (senyan@sosotar.com) or LinkedIn.

SENYAN LUO © 2025

Last seen in New York City 🍎 The best way to contact me is through my Email (senyan@sosotar.com) or LinkedIn.

SENYAN LUO © 2025

Last seen in New York City 🍎 The best way to contact me is through my Email (senyan@sosotar.com) or LinkedIn.