Senyan designs branded interfaces where form and function breathe in harmony. Previously a senior product designer at Art of the Cart, she led projects across AI tech, e-commerce, and education, shipping digital products that feel human, intelligent, and unmistakably on brand. Currently open to new projects.
Senyan designs branded interfaces where form and function breathe in harmony. Previously a senior product designer at Art of the Cart, she led projects across AI tech, e-commerce, and education, shipping digital products that feel human, intelligent, and unmistakably on brand. Currently open to new projects.
Senyan designs branded interfaces where form and function breathe in harmony. Previously a senior product designer at Art of the Cart, she led projects across AI tech, e-commerce, and education, shipping digital products that feel human, intelligent, and unmistakably on brand. Currently open to new projects.
Winrate
2025
To help Winrate stand out in a crowded sales-AI space, I ran discovery with the client team, designed the full site architecture and wireframes, and created the motion that brought the brand to life. The launch drew strong client satisfaction and a lift in sign-ups within two months.
Winrate
2025
To help Winrate stand out in a crowded sales-AI space, I ran discovery with the client team, designed the full site architecture and wireframes, and created the motion that brought the brand to life. The launch drew strong client satisfaction and a lift in sign-ups within two months.
Valley Vet Supply
2024–2025
For this large-scale replatforming project, I led UX and designed a modular component system and full wireframes that honored the parts of the shopping experience customers loved, while simplifying the complex rules and flows needed to support a modern e-commerce experience.
Valley Vet Supply
2024–2025
For this large-scale replatforming project, I led UX and designed a modular component system and full wireframes that honored the parts of the shopping experience customers loved, while simplifying the complex rules and flows needed to support a modern e-commerce experience.
ShopFront
2023–2025
Over two years, I led the design of ShopFront, defining the system architecture, global tokens, and pattern library for the first e-commerce-focused design system on the market. I contributed over 1,000 components, and the plugin version has grown to 13.3K users since its 2023 release.
ShopFront
2023–2025
Over two years, I led the design of ShopFront, defining the system architecture, global tokens, and pattern library for the first e-commerce-focused design system on the market. I contributed over 1,000 components, and the plugin version has grown to 13.3K users since its 2023 release.
P & S Coffee
2024
To bring Phil & Sebastian Coffee’s refreshed brand into digital, I designed the navigation, coffee glossary, and end-to-end subscription flow, and helped build the component library that cut development time by a week. The site launched in 2024 and has stayed unchanged thanks to strong performance.
P & S Coffee
2024
To bring Phil & Sebastian Coffee’s refreshed brand into digital, I designed the navigation, coffee glossary, and end-to-end subscription flow, and helped build the component library that cut development time by a week. The site launched in 2024 and has stayed unchanged thanks to strong performance.
trüfrü
2024
For trüfrü’s anniversary merch drop, I designed the wireframes for the full pop-up experience, including the countdown page and checkout screen, and contributed to the main page design. The launch sold out all 1,000 tees in under 60 seconds.
trüfrü
2024
For trüfrü’s anniversary merch drop, I designed the wireframes for the full pop-up experience, including the countdown page and checkout screen, and contributed to the main page design. The launch sold out all 1,000 tees in under 60 seconds.
Parfait
AUG – OCT 2024
I led the design for Parfait’s future wig of shopping concept prototype, shaping the vision, grounding it in real customer needs, and delivering the end-to-end flow that supported a successful $5M bridge-round raise.
Parfait
AUG – OCT 2024
I led the design for Parfait’s future wig of shopping concept prototype, shaping the vision, grounding it in real customer needs, and delivering the end-to-end flow that supported a successful $5M bridge-round raise.
Featured Works
6
Featured Works
6
6
Last updated NOV 2025
Parfait
2024
I led the design for Parfait’s future wig of shopping concept prototype, shaping the vision, grounding it in real customer needs, and delivering the end-to-end flow that supported a successful $5M bridge-round raise.
Parfait
2024
I led the design for Parfait’s future wig of shopping concept prototype, shaping the vision, grounding it in real customer needs, and delivering the end-to-end flow that supported a successful $5M bridge-round raise.
Winrate
2025
To help Winrate stand out in a crowded sales-AI space, I ran discovery with the client team, designed the full site architecture and wireframes, and created the motion that brought the brand to life. The launch drew strong client satisfaction and a lift in sign-ups within two months.
Winrate
2025
To help Winrate stand out in a crowded sales-AI space, I ran discovery with the client team, designed the full site architecture and wireframes, and created the motion that brought the brand to life. The launch drew strong client satisfaction and a lift in sign-ups within two months.
Valley Vet
2024 – 2025
For this large-scale replatforming project, I led UX and designed a modular component system and full wireframes that honored the parts of the shopping experience customers loved, while simplifying the complex rules and flows needed to support a modern e-commerce experience.
Valley Vet
2024–2025
For this large-scale replatforming project, I led UX and designed a modular component system and full wireframes that honored the parts of the shopping experience customers loved, while simplifying the complex rules and flows needed to support a modern e-commerce experience.
ShopFront
2023 – 2025
Over two years, I led the design of ShopFront, defining the system architecture, global tokens, and pattern library for the first e-commerce-focused design system on the market. I contributed over 1,000 components, and the Figma plugin version has grown to 13.3K users since its 2023 launch.
ShopFront
2023–2025
Over two years, I led the design of ShopFront, defining the system architecture, global tokens, and pattern library for the first e-commerce-focused design system on the market. I contributed over 1,000 components, and the Figma plugin version has grown to 13.3K users since its 2023 launch.
Phil & Sebastian
2023–2024
To bring Phil & Sebastian Coffee’s refreshed brand into digital, I designed the navigation, coffee glossary, and end-to-end subscription flow, and helped build the component library that cut development time by a week. The site launched in 2024 and has stayed unchanged thanks to strong performance.
P & S
2023–2024
To bring Phil & Sebastian Coffee’s refreshed brand into digital, I designed the navigation, coffee glossary, and end-to-end subscription flow, and helped build the component library that cut development time by a week. The site launched in 2024 and has stayed unchanged thanks to strong performance.
trüfrü
2024
For trüfrü’s anniversary merch drop, I designed the wireframes for the full pop-up experience, including the countdown page and checkout screen, and contributed to the main page design. The launch sold out all 1,000 tees in under 60 seconds.
trüfrü
2024
For trüfrü’s anniversary merch drop, I designed the wireframes for the full pop-up experience, including the countdown page and checkout screen, and contributed to the main page design. The launch sold out all 1,000 tees in under 60 seconds.
“Design the right thing, then design the thing right.”
is my process principle.
“Design the right thing, then design the thing right.” is my process principle.
STEP 1
Align Teams
Align Teams
Get multi-discipline teams aligned on responsibilities, client expectations, and business goals from the get go.
STEP 2
Hypothesize
Hypothesize
Review available data analytics, customer support tickets, conduct audit on existing product, and interview real humans.
STEP 3
Design UX & UI
Design UX & UI
Wireframe, align teams, iterate to higher fidelity, run interface testing, iterate on design, align teams.
STEP 4
Grow
Grow
The market gives reliable signal on the performance of a design. Monitor relevant metrics to identify growth opportunities.
“Design the right thing, then design the thing right.” is my process principle.
STEP 1
Align Teams
Get multi-discipline teams aligned on responsibilities, client expectations, and business goals from the get go.
STEP 2
Hypothesize
Review available data analytics, customer support tickets, conduct audit on existing product, and interview real humans.
STEP 3
Design UX & UI
Wireframe, align teams, iterate to higher fidelity, run interface testing, iterate on design, align teams.
STEP 3
Grow
The market gives reliable signal on the performance of a design. Monitor relevant metrics to identify growth opportunities.
STEP 1
Align Teams
Get multi-discipline teams aligned on responsibilities, client expectations, and business goals from the get go.
STEP 2
Hypothesize
Review available data analytics, customer support tickets, conduct audit on existing product, and interview real humans.
STEP 3
Design UX & UI
Wireframe, align teams, iterate to higher fidelity, run interface testing, iterate on design, align teams.
STEP 3
Grow
The market gives reliable signal on the performance of a design. Monitor relevant metrics to identify growth opportunities.
STEP 1
Align Teams
Get multi-discipline teams aligned on responsibilities, client expectations, and business goals from the get go.
STEP 2
Hypothesize
Review available data analytics, customer support tickets, conduct audit on existing product, and interview real humans.
STEP 3
Design UX & UI
Wireframe, align teams, iterate to higher fidelity, run interface testing, iterate on design, align teams.
STEP 3
Grow
The market gives reliable signal on the performance of a design. Monitor relevant metrics to identify growth opportunities.
STEP 1
Align Teams
Get multi-discipline teams aligned on responsibilities, client expectations, and business goals from the get go.
STEP 2
Hypothesize
Review available data analytics, customer support tickets, conduct audit on existing product, and interview real humans.
STEP 3
Design UX & UI
Wireframe, align teams, iterate to higher fidelity, run interface testing, iterate on design, align teams.
STEP 4
Grow
The market gives reliable signal on the performance of a design. Monitor relevant metrics to identify growth opportunities.